The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been integral to traditional business and marketing. However lately it seems to me that the topic of funnels being used in Internet business is popping up all over the internet.
People want to learn more about the marketing concept and how it can be utilized in their online business marketing efforts. Continue reading if you want to learn more on the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel isn't a funnel. The use of the word "funnel" to describe this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the conclusion. The term"funnel" can be used to describe the process of selling due to its wider entry path for "Unqualified Prospects", and a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those people we might consider to be "unqualified prospects" These are people who could need your products or services, but you have never contacted them before. There will be a lot of offers and sales activities in the future, and you'll also have customers who have purchased your product or service.
Another reason the concept of a lead generation funnel is effective is because it makes it possible to monitor your potential prospects actions at different stages of the expanded sales process. It's possible to predict the number potential customers using the sales funnel by knowing the numbers of qualified prospects throughout the process.
You can use the sales funnel to identify the areas and ways in which your sales process is working or failing, and if you are not getting enough potential customers. This will help you decide the best place to focus your effort to make sure that sales are at the correct level and to meet the marketing objectives. It is a tool to manage and gauge the sales process of your customers.
The top of the Sales Funnel or Front The Sales Funnel Front End
The top section of your sales funnel will require continuous testing and be the most engaged. Your imagination and resources will only limit the amount of front-end strategies that you could develop.
The main goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales process.
When a potential customer decides to sign up for your offer, they become "qualified". This is the point in the sales funnel that the potential customer or "Unqualified Prospect" is qualified leads because they have taken an action that may have enough interest to buy your product or service.
Your front-end must be able drive targeted traffic to your site or blog. PPC adverts, articles marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all great resources.
There are many ways to "qualify" an "unqualified prospect. A squeeze page is among the most efficient methods to "qualify" the prospects who are not qualified. It allows you to offer something of value that is related to your product or service, which customers can get at no cost or at a significantly reduced price by requesting the email address they provide. The products included include newsletters, video, eBooks, email courses and related reports.
It is clear that the front end is where people are drawn to your sales funnel. What about the back-end of your sales funnel?
The Bottom of the Funnel or The Back-End
The back-end (or bottom) of your sales channel is where the bulk of sales and profits occur. This area usually includes your most expensive products. They are generally appropriate to the same market however they are delivered in different formats such as video, audio, live interaction or private consultation.
The main difference concerning the front-end and the back-end is regarding the kind of client and the cost of the product or service which is offered.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the people entering your front-end, will be able to make it into your back-end. This is fine, given the fact that this select few will be investing more money.
It's clear that while front-end services or products can be priced under $100, back-end products and services are typically priced in the 100s to 1000s. This makes the top of the funnel, or the back-end, the primary source of revenue for your Internet business. It's also the most predictable and stable area in the process of selling.
As I said earlier, the sales funnel can be as simple or complex as your imagination or resources allow.
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